CASE STUDY · Fashion· UK
From Merchandise to Clothing Brand
WRITTEN BYDavid WardengaFounder
- CLIENT
- Internet Made
- INDUSTRY
- Fashion
- MARKET
- UK
- ENGAGEMENT
- 8 months
66%Email attribution on 1st drop
Sold OutLast & First Drop
6 monthsProject duration
We helped Josh (aka Zerkaa) rebrand from ZRK to Internet Made.
ZRK was tied to his personal brand, Zerkaa, and was therefore mostly seen as Merchandise.
The goal of the rebranding was to create a business that works on its own without him being the face of it. That generally increases the brand’s value and enables the business to make different decisions.
In October 2023, we sold the last drop for ZRK and sold out immediately.
20% of the sales came from email marketing alone.
In December 2023, we then launched Internet Made and sold out the first drop within a couple of hours. This time, 66% of the sales came from email marketing. That shows just how important it is to build an email list and to own your audience.
Why email marketing?
Over the last couple of years, big influencers have built audiences on several different platforms. They post on Instagram, TikTok, and Facebook, upload videos to YouTube, have a Podcast on Spotify, and stream on Twitch. And if a thought comes to mind, they tweet it.
However, EVERY influencer has a major problem. Algorithms. If any of these platforms decide not to show their content anymore, they are ruined.
That is where owning your audience comes into play.
Yes, you can post a story on Instagram, and it will reach a good amount of your audience.
But what if there was a way to press a button that automatically sends the exact message you want to send to the exact person you want to reach?
Well, that’s what only email and SMS marketing are capable of.
Our advice to every influencer out there: Start building your list as soon as possible and try it for yourself. It will change the way you run your business.
No matter if you want to run a business or advertise your latest YouTube video - Owning your audience is essential.
"David's help was incredibly useful during our migration" Max, Operations Manager